Student Game Day outfits are no joke at University of Michigan. From the classic “Michigan Dad” t-shirts to yellow and blue pinstripe pants to temporary tattoos and face paint, the culture of dressing up for Game Day is nearly as important as the game itself, as people have the unique opportunity to simultaneously express their individual style and school pride. 

This niche game day culture presented a huge opportunity, particularly in the accessory space: University of Michigan Game Day jewelry. Seeing that no one else had capitalized on this niche yet, I combined my love for jewelry making, branding, social media strategy, and photography to build Michigan Beads, successfully selling hundreds of pieces to Michigan game-goers and tailgaters.

Deliverables

• Brand Identity Design

• Product Design

• Organic Social Media

• Photography