Alex Andersen
AAC2_July_CheesePool_Cropped.jpg

Auntie Anne's

Auntie Anne’s

 

Conceptualize, art direct and execute social content across owned platforms, including static graphics, memes, TikToks/Reels, and stories.

+ 4,124% follower count and + 167% comments over the course of one year.

Featured in AdWeek and Forbes.

 

Deliverables / Skills

  • Art Direction

  • Photography

  • Videography

  • Graphic Design

  • Social Media Strategy

  • Conceptualizing

 
 
 

Top-performing static post on both Instagram and Facebook

1M+ Impressions

1M Post Reach

25k+ Engagement

 
 
 

User-Generated Content (UGC): Photo & Video

 
 
 
 
 
 
 

Graphics & Memes

 
 

Auntie Anne’s social leans into human truths to make the brand more relatable and relevant, thereby increasing engagement and shareability.

Auntie Anne’s embraces the intentional lo-fi social content and capitalizes on current trends and cultural moments while also incorporating brand elements. This social strategy allows Auntie Anne’s to connect with younger generations while increasing brand recognition.