Sustainable fashion doesn’t have to be boring.

CYCLICO is a sustainable clothing rental brand concept that revolutionizes the way people dress. It empowers individuals to explore different styles, dress seasonally, and be creative with their everyday looks, in a commitment-free and sustainable way.

The design solution is an energetic, youthful visual identity with elements that nod to the natural environment and the cyclicality of a rotating closet. A vibrant color palette paired with a modern, sans-serif type for the logo positions the brand as an exciting way to dress more sustainably while also enjoying self-expression through fashion.