VinePair is a digital media company seeking to make wine, beer, and spirits education accessible by eliminating the pretension and celebrating the experiences we have and connections we make with a drink in hand.

CHALLENGE

As a publication that targets Millennials and Gen Z, VinePair was looking to engage, entertain, and educate a younger audience who may be overwhelmed by the wine and spirits space.

SOLUTION

The design solution was to grab the audience’s attention through rich, vibrant, and playful visuals, bringing a lighthearted twist to an industry known for its exclusivity and pretension. This approach allowed VinePair to target and inform a consumer who may feel intimidated or overwhelmed by drinking culture.

  • Photography

  • Illustration

  • Graphic Design

  • Motion Graphics

INFOGRAPHIC DESIGN

Because VinePair uses a content-driven marketing strategy, we focused on infographics to drive brand awareness. Engagement was so high with this type of content that VinePair readers asked to have them available to purchase as posters.

Creative Direction by Danielle Grinberg